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Isibaya producers “humbled” by the show’s success


Isibaya producers “humbled” by the show’s success

Postby WinA » Tue Jun 13, 2017 8:55 pm

Isibaya producers “humbled” by the show’s success

The producers of the hit telenovela Isibaya could never have imagined how successful the show would be

Millions of South Africans tune in weekly to catch the show whose gripping story lines and talented cast has kept viewers glued to their screens for months.

Isibaya, which was meant to last only a year as a telenovela, garnered so much support from viewers that the producers have decided to turn the show into a soapie.

“We put all our creative energy into Isibaya in the hopes that it would be a success, but the response has been more than we could ever have imagined, Desiree Markgraaff, Isibaya’s executive producer and managing director of Bomb Production tells DESTINY.

She adds that they are humbled and thrilled that viewers have enjoyed the show so much.

“The cast and crew work very hard to try and create exciting drama and stories that entertain and capture people’s imaginations, so it’s very rewarding to receive so much love.

“We try our best to create stories that our viewers will love, cry over, get angry about and care about. Every day we say to ourselves, ‘what are we doing to entertain people tonight? How can we be better?’ So when viewers respond positively, that is the greatest reward,” Markgraaff said.

She explained how viewer feedback helps the directors understand what the viewers want.

“Even when they are angry about a story and tell us, we try and listen and create a twist that will delight and surprise.” Markgraaff adds, “Working with the team at Mzansi Magic, who are passionate about their audience, and have been very supportive and innovative, has been great.”

We try our best to create stories that our viewers will love, cry over, get angry about and care about.

She says the most important investment has been in committed and talented people.

“The biggest expense on a production like Isibaya is people. Making a project like this work requires a big team every day. Work starts at 6am and stops after dark.”

It was of the utmost importance to the creators of the show that the story was authentic and they got the best actors for the right roles.

“We are always on the search for that elusive quality that brings a character to life and is magical on screen. You can put a great actor in the wrong role and it flops. It’s about matching the qualities of an actor and role that creates magic,” Markgraaff said.

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